OTT services have grown rapidly in popularity over the past few years.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
As outdoor activities decreased during COVID,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT allows users get more info to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
Of course, drawbacks exist.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What are free streaming services?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
FAST services are becoming more popular.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
Economic pressure pushed FAST growth.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
In conclusion
Users seek alternatives as OTT pricing increases.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.